Hey, I’m Ciara.

Marketing Specialist | Growth Strategy | Brand Development

About Me

As a digital marketing entrepreneur with over three years of experience, I have cultivated a strong sense of grit, resilience, and determination through running my own business. My journey has been marked by a relentless growth mindset, which has enabled me to secure high-profile clients such as Nike and Logitech G, and to consistently deliver outstanding results. I have successfully navigated the complexities of the digital landscape, spearheading transformative campaigns and initiatives that have driven significant growth and engagement.
My hands-on experience in managing teams, developing strategic marketing plans, and optimising performance metrics has honed my problem-solving abilities and adaptability. I have led the launch of major projects, including a rebranding effort that resulted in a 400% increase in annual revenue. My work has been characterised by a commitment to continuous learning and innovation, which has been key to overcoming challenges and achieving sustained success.
I am passionate about leveraging cutting-edge marketing strategies to enhance brand visibility and drive business outcomes, and I am eager to bring this entrepreneurial spirit and expertise to a dynamic team.

  • Branding & Strategy

    Developing innovative strategies that drive growth and create lasting impressions with consumers

  • Creativity

    Exploration of tactile and strategic creativity, developing hands-on projects and innovative plans that drive success

  • Continuous Learning

    Dedicated to personal and professional growth by embracing new challenges

Brand Strategy & Growth

Strong background in brand strategy, successfully leading initiatives that enhance brand identity, align messaging across channels, and drive market growth.

Paid Media

Experience in managing and optimising paid media campaigns, focusing on maximising ROI and increasing brand visibility across digital platforms.

Email Marketing

Expertise in email marketing, crafting targeted campaigns that improve engagement, increase open and click-through rates, and strengthen customer relationships.

Collateral

Extensive experience in copywriting, creating compelling and persuasive content that resonates with audiences and drives engagement across various channels.

Content Marketing & Social Media

Experienced content marketing professional, developing and executing strategies that enhance brand visibility, engage audiences, and drive growth.

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Customs Den

Customs Den is an exclusive sneaker customisation brand, creating unique designs and adding vibrant enhancements to classic silhouettes. 
Custom sneakers offer a unique way to enhance a brand’s presence. Incorporating distinctive designs, logos, and colours onto the canvas of sneakers allows brands to create a visually impactful representation of their identity. We work with companies looking to utilise an innovative method to enhance their marketing efforts and engage with consumers or employees in a meaningful way.
Customs Den is not just about creating custom sneakers; it's a business that utilises these unique products as the centrepiece of innovative marketing campaigns. We leveraged the allure of custom sneakers to craft engaging and memorable brand experiences that resonated with our audience and droives business growth and brand awareness for our clients.

Case Studies

ONA Coffee

Boosted awareness of the Raspberry Candy coffee flavour by leveraging custom sneakers and a visually engaging social media strategy, resulting in a direct impact on product sales.

Happyfield Haberfield

Leveraged Happyfield’s growing social media presence to boost brand visibility and engagement, resulting in a successful B2B collaboration.

Red Rooster

Leveraged custom sneakers and content creation inspired by the brand’s iconic imagery, creating a buzz-worthy marketing campaign that boosted brand awareness.