Email Marketing 

Seasoned email marketing professional with a history of creating and delivering high-impact email campaigns. Adept at crafting engaging email content that boosts open rates, click-throughs, and conversions, including newsletters, promotional emails, and automated drip campaigns. 
  • Generated Antoun's sector specific EDM’s including development of tailored content, deployment and reporting, increasing open rate from 18% to 26% and average CTR from 2% to 7%
  • Assisted Antoun in the securement of a multi million dollar project at Sydney Airport utilising targeted EDM’s
  • Independently managed the creation and distribution of monthly sector-related EDMs at Bosch

Campaign #1

Objective: Create three new sector-specific EDMs for Airport, Maritime, and Infrastructure to boost open rates, click-through rates, and overall engagement.

Antoun

Software:
Hubspot

Frequency:
Monthly

Segmented the CRM database into three key sectors - airport, maritime, and infrastructure - and maintained a calendar of tendering projects. By generating and distributing sector-specific EDMs featuring relevant projects, blogs, and information, we effectively targeted stakeholders in each sector. This tailored approach led to increased engagement and contributed to securing project wins.

Results

  • Open rate increased from 18% to 26% and average CTR from 2% to 7%
  • The tailored Airport EDM assisted in the securement of a multi million dollar project at Sydney Airport utilising targeted marketing

Campaign #2

Objective: Maintain regular communication with the Bosch audience, reinforcing brand loyalty, and driving consistent engagement with targeted and timely content

Bosch

Platform:
Klaviyo

Frequency:
Fortnightly

Campaign #3

Objective: Ensure that the audience stays informed, engaged, and excited, driving immediate awareness and interest in new offerings

Customs Den

Platform:
Mailchimp

Frequency:
On occasion