Content Marketing & Social Media

Experienced content marketing professional with a proven track record in developing and executing impactful social media campaigns. Skilled in crafting compelling content that drives engagement across platforms, including blog posts, social media updates, and visual content. Expertise in integrated marketing communications, ensuring consistent and effective brand messaging. Passionate about utilising innovative social media strategies to foster brand growth and connect with target audiences.
  • Executed a successful organic social media campaign that produced a client onboarding conversation rate of 30%
  • Developed and executed social media campaigns that boosted brand awareness and resulted in a 147% increase in website traffic acquisition from social platforms
  • Management of LinkedIn content production, scheduling and analysis, generating a 200% increase in followers within a year
  • Exercised complete autonomy in creating compelling content for our client's campaigns, including Logitech G, ONA Coffee, and Gelato Messina, allowing us to tailor diverse content types to align with each brand's unique voice and objectives

Campaign #1

Objective: Showcase our brand collaborations, featuring personal appearances to enhance brand personality and boost reach across digital platforms.

Customs Den

Platform:
Meta

Duration:
Ongoing

Complete autonomy in creating videos for our collaborations with esteemed brands, allowing us to showcase our products in a way that aligned with each client's unique tone and style. This creative freedom enabled us to craft compelling and tailored content that effectively highlighted the distinctiveness of each brand partnership, enhancing overall engagement and visibility.

Results

  • Since the introduction of the social media campaign, social media website traffic acquisition increased by 147% 
  • Boosted brand awareness, generating a number of inbound leads and clients after each collaboration
  • Top views of 326k on our Faction Labs process video reel
  • Boosted sales on public releases, leading to a sell out of each individual project

Campaign #2

Objective: Accelerate the onboarding process by offering free custom designs to clients who engage with our Instagram Reels, fostering immediate interaction and showcasing creative capabilities.

Customs Den

Platform:
Instagram

Duration:
4 weeks

Brands that commented on the post received a custom design, which served as a visual representation of our capabilities. This approach not only removed a step in the onboarding process, making it more efficient but also helped us identify warm leads. The compelling design provided a convincing preview of what we could deliver, and was followed by a request for a consultation meeting to finalise an order.

Results

  • The successful organic social media campaign produced a client onboarding conversation rate of 30%
  • 30k views and close to 100 comments on the original video
  • Brands shared the design to their respective increasing brand awareness, engagement and follower count

Campaign #3

Objective: Educate the range of stakeholders in the relevant market about the product's superior benefits using digestible and engaging content.

Antoun

Platform:
LinkedIn

Duration:
6 months

Developed a diverse range of content mediums for LinkedIn to cater to the different types of relevant stakeholders. This included a series of FAQ carousels designed to be easily digestible for top management of potential clients without a technical background, as well as in-depth blog content tailored for project managers and engineers to provide a deeper understanding of the product specifications.

Results

  • Generating a 200% increase in followers within a single year
  • Assisted in securing a multi-million dollar project at Sydney Airport by leveraging targeted marketing through social media, scheduling relevant content throughout the project tender process to engage stakeholders and strengthen the bid.