Paid Media

With extensive experience in paid ads, I am adept at navigating the ever-evolving landscape of digital advertising. My ability to adapt to new trends, technologies, and platform changes allows me to stay ahead of the curve and continuously optimise ad campaigns for maximum impact. I am committed to ongoing learning and staying updated with industry advancements to ensure that my strategies remain effective and relevant in a dynamic advertising environment.
  • Optimised full-funnel Meta campaigns through continuous A/B testing, achieving ROI as high as 25.7
  • Worked with various ad platforms, including Meta, LinkedIn, and Google Ads, adapting to the specific needs of the business at the time

Campaign #1

Objective: Reach decision-makers at mid-sized corporations to inform them about our custom sneaker service

Customs Den

Software:
LinkedIn

Duration:
Pre-launch

Created LinkedIn-specific ad content in various formats, such as carousels and video, tailored to engage the platform’s audience. Launched a sub-category campaign called 'Kicks for Your Kickoff,' aimed at encouraging decision-makers to consider custom sneakers for their annual sales kickoffs instead of standard merchandise. These TOF content pieces were designed to build brand awareness within the corporate sector, with plans to expand the campaign for MOF and BOF stages in the future.

Campaign #2

Objective: Leverage Meta to drive sales of the original Custom Den’s custom sneaker catalogue

Customs Den

Platform:
Meta

Generated a full-funnel Meta ad campaign utilising Top of Funnel (TOF) and Middle of Funnel (MOF) strategies designed to guide potential customers through the entire buying journey. TOF ads focused on broadening brand awareness and attracting new audiences by showcasing engaging content that introduced the product. MOF ads then nurtured these prospects by providing more detailed information, customer testimonials, and value propositions, helping to build trust and move them closer to making a purchase.

Results

  • Achieved a 7.3% conversion rate and a 4.5 ROI
  • Increased brand awareness and reach through TOF ads, leading to a larger pool of potential customers
  • Improved engagement and consideration with MOF ads, enhancing customer trust and interest

Campaign #3

Objective: Leverage Meta to drive sales of our exclusive Mac Miller-inspired custom sneaker

Customs Den

Platform:
Meta

Duration:
2 weeks

Utilised Meta's 'interests' targeting for precise ad placement by reaching individuals who have shown a preference for the specific topic or personality, such as Mac Miller. By targeting fans of Mac Miller, I effectively promoted the product, ensuring that the ads resonated with an audience already inclined towards similar interests. This focused approach increased the relevance of the ads, boosted engagement, and enhanced the likelihood of conversion by aligning the product with the passions and preferences of the target audience.

Results

  • Achieved a 25.7 ROI on ad spend