Objective
Boost awareness of ONA's Raspberry Candy coffee flavour and enhance overall engagement across their social media platforms

Year
2023

Client
ONA Coffee

For the ONA collaboration, Customs Den developed a limited release of 30 custom sneakers inspired by ONA’s Raspberry Candy coffee blend. The project emphasized brand synergy, blending ONA’s distinctive flavor profile with visually captivating design elements. This campaign strategically increased awareness of the Raspberry Candy flavor and enhanced ONA’s social media engagement through exclusive, visually-driven content. The collaboration showcased the power of integrating product essence with creative design, driving both consumer excitement and brand recognition.

Results

  • Achieved a 45% boost in social media interactions, including likes, comments, and shares, by leveraging visually compelling content
  • Generated a 25% increase in sales of ONA’s Raspberry Candy coffee blend during the collaboration period
  • Reached over 50k views and 378 shares on our featured content piece

  • Public Release (Raspberry Candy inspired custom sneakers)

  • Product amplification

    • Campaign strategy

    • Campaign pitch & proposal

    • Content creation & distribution

Process

1.

Research & Planning 

  • Conducted market analysis to understand ONA’s target audience and the appeal of the product
  • Generated proposal in response to ONA's brief

Creative Development

2.

  • Developed a content strategy that integrated the essence of the coffee blend into the sneaker design
  • Designed custom sneakers inspired by ONA’s Raspberry Candy coffee.

3.

Content Creation

  • Crafted visually compelling content that aligned with ONA’s brand identity
  • Produced high-quality images and videos featuring the custom sneakers and coffee blend

4.

Campaign Launch

  • Rolled out the campaign on ONA’s social media platforms with a teaser, followed by a full reveal
  • Implemented a targeted social media strategy to maximise reach and engagement.

5.

Monitoring & Optimisation

  • Tracked key performance metrics, including social media engagement and follower growth
  • Adjusted content distribution based on real-time data to optimise reach and impact

6.

Review & Reporting

  • Analysed campaign performance to measure success against objectives, such as increased product awareness