I specialise in branding and strategy, having led successful initiatives that elevated brand recognition and market positioning. I craft cohesive strategies that ensure consistent messaging and a strong visual identity. My ability to analyse market trends informs impactful campaigns, and I have a proven track record of executing rebranding efforts that boost revenue and brand equity. Additionally, I leverage strategic collaborations to enhance brand visibility and engagement. I truly enjoy the creative and strategic aspects of this work, finding great satisfaction in building and growing brands.

• Spearheaded the B2C to B2B rebrand that led to Customs Den's sales increase and 400% growth in annual revenue

• Led the successful launch of Customs Den, generating $300,000+ revenue with a 75% gross profit in the 2023-24 FY

• Overhauled graphic and copy elements across all marketing collateral, including service brochures, product flyers, and the company portfolio, as part of an integrated marketing communications strategy. This effort improved brand synergy and enhanced consumer comprehension